In this episode, Kevin interviews Nathan Fraser. Nathan is a copywriter, marketing guy and all around entrepreneur. He explains to us how he started his current business, why a good product does not sell just by itself but we also dive deep into marketing and copywriting tactics and human psychology.
Check out this episode if you have an online business and you want to get sales or you just want to learn something new about writing a good sales copy.
Topics discussed :
- Nathan’s background and his early businesses
- What is copywriting?
- His favorite books
- Where is the distinction between marketing and manipulation
And much more
– Nathan’s business Copy and funnels
Ready Fire by Michael Masterson
INFLUENCE by Robert Cialdini
To Sell is Human by Daniel Pink
Books by Edward Bernays (Propaganda)
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